PILLSBURY BAKE-OFF® CONTEST FINAL 100 RECIPES AVAILABLE ONLINE

You Can Vote for Your Favorite and a Chance at $1 Million

Fire up your computer, turn on the oven and get ready to cook.
The 100 original recipes competing in the upcoming Pillsbury Bake-Off® Contest are available online for testing and tasting. You also will have your own chance to win $1 million by voting for your favorite recipe. This 43rd contest brings a diverse range of recipes from pizzas and appetizers to sweet treats, breakfast and brunches, and Mexican-inspired dishes.
From the tens of thousands of recipe entries, contest officials used rigorous screening, taste panels and kitchen testing to select the final 100 recipes. The recipe creators--amateur cooks from across the country--will prepare their recipes in the contest finals on April 14, 2008, in Dallas competing for a $1 million grand prize. Seven of the contest prizes will be determined by a panel of judges working in jury room secrecy. One award--the America's Favorite Recipe Award--will be determined by consumers across America.

America's Favorite Recipe Award
America's Favorite Recipe Award is back. Online voting will be used to award a prize to one of the Bake-Off® Contest finalists. And a sweepstakes will give eligible voters their own chance to win a million dollars, too. From now through March 31, 2008, log on to www.bakeoff.com to vote for your favorite recipe among the 100 final recipes competing in the 43rd contest. When you cast your vote for the America's Favorite Recipe Award, eligible voters will also be entered into the "America's Favorite Recipe" Sweepstakes.

The finalist whose recipe receives the most votes will be awarded the $5,000 America's Favorite Recipe Award during the Bake-Off® Contest awards ceremony on April 15, 2008, in Dallas. For the sweepstakes, one lucky voter will be selected in a random drawing from all eligible entries received. If that voter picked the recipe that received the grand prize at the Bake-Off® Contest finals, that voter will also win $1 million.

NO PURCHASE NECESSARY. Open to legal residents of the United States or D.C. at least 18 years of age. Sweepstakes ends March 31, 2008. Void where prohibited. For Official Rules, go to www.bakeoff.com. This sweepstakes is sponsored by General Mills Sales, Inc., One General Mills Blvd., Minneapolis, MN 55440.
The Competition

On April 14, the finalists will prepare their recipes in 100 GE mini-kitchens set up especially for the Bake-Off® Contest at the Fairmont Hotel & Resort. Hundreds of measuring cups, mixing spoons, fry pans and other cooking equipment will be used to prepare recipes for the judging panel. The 100 mini-kitchens will be stocked with Crisco® no-stick cooking spray.
Finalists will be wearing the official contest apron, designed with the Dallas location in mind. The apron is dark brown with khaki-colored Western accent stitching on the side and a blue jeans-style pocket. "Creating an official contest apron for finalists is a tradition, so we thought it would be fun to bring the flavor of Dallas onto the competition floor," said Onju Sturlaugson, manager for the Pillsbury Bake-Off® Contest at General Mills.

The 43rd Pillsbury Bake-Off® Contest is sponsored by General Mills, General Electric, Old El Paso®, The J.M. Smucker Company, Eggland's Best, Land O'Lakes, Inc., Fisher® Nuts and Domino Foods, Inc.
The 100 recipes were chosen from among consumers' best original entries in five recipe categories: Breakfast & Brunches, Pizza Creations, Entertaining Appetizers, Old El Paso® Mexican Favorites and Sweet Treats. All 100 winning recipes with color photos are featured in The Pillsbury® Classic® Cookbook available at supermarkets and discount stores beginning late March 2008. The cookbook price is $3.99.

Finalists had to use at least two different eligible products in their recipes, with at least one ingredient from the primary list of products and a second from either the primary or secondary list.
The primary list featured returning eligible products to the contest, including Pillsbury® Refrigerated Crescent Dinner Rolls, Pizza Crust, Create 'n Bake® Cookie Dough, Grands!® and Golden Layers® Biscuits, Cinnamon Rolls, Breadsticks, Crusty French Loaf, and Pie Crust; Frozen Oven Baked Biscuits; Brownie Mixes; Pillsbury BEST® Flour; and Old El Paso® Tortillas and Taco Shells.
The secondary list featured Old El Paso® Chopped Green Chiles, Refried Beans, Salsa, Red Enchilada Sauce and Taco Seasoning and Green Giant® Frozen Boxed Vegetables. Jif® Peanut Butter, Smucker's® Jams, Jellies, Preserves, Fruit Spreads and Ice Cream Toppings, Crisco® Cooking Oil, Eggland's Best Eggs, LAND O LAKES® Stick Butter, Domino® and C&H Sugar and Fisher® Nuts also were new eligible ingredients on the secondary list.

Each of the 100 finalists won a trip to Dallas for the Bake-Off® Contest finals and a GE microwave with enhanced cooking performance (estimated retail value of $460) and $100. In addition to the million-dollar prize, the grand prize winner will receive a GE Profile(TM) Double Wall Oven with PreciseAir(TM) Convection and chooses $7,000 in additional GE Profile(TM) kitchen appliances (combined retail value of the grand prize is approximately $1,010,000). Each of the other four category winners will receive $5,000 plus a GE Profile(TM) Double Oven Freestanding Range with PreciseAir(TM) Convection and two self-clean ovens. Three additional awards will be presented to winners chosen from any of the recipe categories. America's Favorite Recipe Award of $5,000 will go to the finalist whose recipe receives the most online consumer votes. Consumers can go online to www.bakeoff.com to view the 100 final recipes and cast their vote for their favorite recipe now through March 31, 2008. The $5,000 Jif® Peanut Butter Award will go to the finalist recognized by the judges as having the best recipe using at least ¼ cup of Jif® Peanut Butter. The recipe rated most innovative by the judges will receive the GE Imagination at Work Award. The winner receives a GE Profile(TM) Double Oven Freestanding Range with PreciseAir(TM) Convection and two self-clean ovens and chooses $3,000 dollars in additional GE Profile(TM) kitchen appliances (approximate retail value $5,000). The GE Imagination At Work Award will be awarded to a finalist who has not won the grand prize or a recipe category prize.
The official contest rules are available at www.bakeoff.com and list the specific eligible products and the amount of each required in a recipe entry.

For more information, visit the Bake-Off® Contest Web site at www.bakeoff.com. The site provides a complete list of finalists as well as their recipes and history from the contest's 50 years.