User-Generated College Review Site Gets It Right

A new online college guide “built for the age of YouTube and Facebook” employs user-generated content to give applicants a student's-eye-view of hundreds of schools, and Walter S. Mossberg of the Wall Street Journal likes what he sees. Unigo.com is free and ad-supported; professional editors help present reviews, videos, and photos largely submitted by students.

The coverage is a bit uneven—reviews of tiny Vassar far outnumber those for the enormous University of Kansas—and many schools are not yet included. But the site, which posts both positive and negative reviews, has “struck a good balance between the immediacy and candor of student submissions, and the professionalism needed to weed out wildly biased or inaccurate claims.”